REALISATION: Blog entry 39

Pinterest board - Packaging

As well as looking for ideas around my packaging in books (Blog entry 24) I've also been looking through Pinterest for ideas and inspiration. I've been playing with some of my ideas a little (Blog entry 38) bit there's still more work to be done (although really this week i should be focusing on getting my concept panel done)..

want to experiment with;

- Colours (from my pattern)

- Taking motifs from the pattern to use on the labels - more of this, have only so far created a kind of 'logo'

- Combining pattern and text

- Shapes of labels (vintage shapes)

I also need to do a draft of all the information that will be on the labels, and ensure that it is the same across of of my products where it needs to be.

REALISATION: Blog entry 38

This is just one of my initial ideas for my label design; I have a couple more, but this is just the first one I have made so far, however, most of my designs are very similar. 

Initial experimentation and ideas for packaging labels

These are ok, although I need to work more on the colour, but as a rough mock up of what it is my labeling is likely to resemble, I think that this is a goo start. I also think that I should have actually used an image of a male sparrow, not a female, as this will be more recognisable, but, like I said; these are just some rough ideas.

I want to keep in mind this 'cute' and 'crafty', 'vintage' aesthetic, fitting in with my use of a tea cup and saucer as a bird feeder, and also the wicker basket, and my choice to use pattern; this aesthetic appeals women. Women are most likely to be the ones responsible planting of flowers in gardens (needed to encourage insects and wider biodiversity) (Telegraph.co.uk, 2012). Women are the ones who are mostly likely to buy a cute bird feeder to make their garden look nicer. This is the audience that I want to take advantage of, to encourage more people to invite wildlife and birds into their garden, and help the conservation on our British birds on a level much close to home than that of some of the projects currently run by the RSPB.

Telegraph.co.uk, (2012). Men do the 'grunt work' in the garden, while women do the colours - Telegraph. [online] Available at: http://www.telegraph.co.uk/gardening/9269718/Men-do-the-grunt-work-in-the-garden-while-women-do-the-colours.html [Accessed 8 Dec. 2014].

REALISATION: Blog entry 24

As I've been trying to think up ideas for my packaging for my outcome, I started looking at this nook for eco packaging for some ideas...

Belroy Wallet sleeve - Hadrien Monoloup

"They went with something a little different then traditional wallet companies, and created a really nice envelope created from card. The bonus is that this package is be able to be sent in the post so that anyone who has ordered a wallet gets the Bellroy experience from the moment it's delivered to their hands. They wanted to give the customer something more than a box that gets thrown out, this envelope starts the Bellroy experience for them from the moment it hits their hands. The packaging is post ready and the way it looks in the photos is the way that it gets sent out. Plus use of card is a little softer on the environment too.

 (Minguet et al. Pg. 21, 2012)

 I love this idea with the envelope! Am unsure how I would use it with my current ideas though...possibly on the seed packets? Inside the cover of a book? Could be a good way to give more information; simple image/design on the outer packaging, open up the seed packet after for more info, a pattern that you could keep? 

Plant your dreams and let them grow - Sophia Georgopoulou

“The actual tulip flowers and their unique names (e.g. Red Emperor, Pink Diamond, Sweetheart, etc.) inspired me to create a series of ecological and interactive self promotion package-gifts for 2011 containing tulip bulbs. The illustrations created on the packs were inspired by the name of each unique tulip.”

Plant your dreams and let them grow - Sophia Georgopoulou

 (Pg. 24, 2012)

These next two designs has made me think more about the specifics of my product! the things that I will need to include on it...I could do with buying a couple of samples so that I can see what needs to be included so that I can incorporate this into my design.

This first one by Sophia Georgopoulou (above), I really like the little bags and the string, the natural materials used - fits in with the crafty/trendy aesthetic that I want my products to embody - very appealing at present, however I don't want to completely over do it with this look and have it looking like something that belong in a national trust gift shop that includes a pot of jam...

I also really like this work by Adam Peterson & Santi Tonsukha (below), a more modern and clean design, still using brown card..give the packaging an 'eco' feel. I'd like my finished product to strike a middle ground between these tow styles.

Grown your own - Adam Peterson & Santi Tonsukha

Grown your own - Adam Peterson & Santi Tonsukha

(Pg. 70, 2012)

Minguet, J., Abellán, M., Jordà, A. and Traducciones, B. (2012). Eco packaging design. Barcelona: Monsa.

REALISATION: Blog entry 23

Today I started playing with ideas for a pattern to go on seed packets...after a little bit of research to what flowers would be good to use, I decided on a mix of wild flowers (good for attracting a wide range of insects etc.) I was just messing around with this, but i'm not keen on it. I need to spend more time, and think about how I'm going to do this more...this just looks messy, although might work as a background pattern for something else maybe??

REALISATION: Blog entry 21

These aren't the best photos; the weathers has been rubbish, so I didn't bother to take my good camera with me, really I just needed to document them for now, and see if the glue would hold, and also the chain to hang them with. Should I decided to take these further, I will do some much nicer photographs (assuming we actually have nice weather that is..).

As well as he tea cups that I painted myself, I also bought some from antiques shop to experiment with also. These are nice and all, but I think I prefer the ones with my own pattern on - fits better with the rest of the project, and my goal to have all of my items with my pattern spread across them.

REALISATION: Blog entry 20