This is just one of my initial ideas for my label design; I have a couple more, but this is just the first one I have made so far, however, most of my designs are very similar.
 |
| Initial experimentation and ideas for packaging labels |
These are ok, although I need to work more on the colour, but as a rough mock up of what it is my labeling is likely to resemble, I think that this is a goo start. I also think that I should have actually used an image of a male sparrow, not a female, as this will be more recognisable, but, like I said; these are just some rough ideas.
I want to keep in mind this 'cute' and 'crafty', 'vintage' aesthetic, fitting in with my use of a tea cup and saucer as a bird feeder, and also the wicker basket, and my choice to use pattern; this aesthetic appeals women. Women are most likely to be the ones responsible planting of flowers in gardens (needed to encourage insects and wider biodiversity) (Telegraph.co.uk, 2012). Women are the ones who are mostly likely to buy a cute bird feeder to make their garden look nicer. This is the audience that I want to take advantage of, to encourage more people to invite wildlife and birds into their garden, and help the conservation on our British birds on a level much close to home than that of some of the projects currently run by the RSPB.
Telegraph.co.uk, (2012). Men do the 'grunt work' in the garden, while women do the colours - Telegraph. [online] Available at: http://www.telegraph.co.uk/gardening/9269718/Men-do-the-grunt-work-in-the-garden-while-women-do-the-colours.html [Accessed 8 Dec. 2014].
No comments:
Post a Comment